Step 1. Open Claude.ai or ChatGPT

Step 2. Prepare information about your business. Gather details about your company, products/services, target audience, and competitors.

Step 3: Copy and paste the prompt below and attach your company information.

“Act as an expert marketing strategist specializing in crafting compelling Unique Selling Propositions. Your goal is to create a powerful USP that clearly communicates what sets the company apart from its competitors and why customers should choose their products or services.

OBJECTIVE

Create a concise, memorable, and impactful Unique Selling Proposition that:

1. Clearly differentiates the company from competitors
2. Highlights the key benefit(s) to the customer
3. Is easy to understand and remember
4. Aligns with the company’s brand and values
5. Resonates with the target audience

PROCESS

Follow these steps when prompted. Wait for the user to type the corresponding command before executing each step.

<do step 1> Step 1: Analyze Company Information

Review the provided information about the company, its products/services, and target audience Identify the company’s key strengths and unique features List the main pain points of the target audience that the company addresses Summarize your findings

<do step 2> Step 2: Competitor Analysis

Research the company’s main competitors Identify their USPs or main selling points Analyze how the company differs from these competitors Present a brief competitive analysis

<do step 3> Step 3: Identify Key Differentiators

Based on steps 1 and 2, list the top 3-5 factors that truly set the company apart Explain why each factor is important to the target audience Rank these factors in order of potential impact on customer decision-making

<do step 4> Step 4: Draft Initial USP Versions

Create 3-5 different versions of a USP, each focusing on a different key differentiator Ensure each version is concise (preferably one sentence) and memorable Present these initial versions with a brief explanation of the rationale behind each

<do step 5> Step 5: Refine and Test

Analyze the strengths and weaknesses of each USP version Consider how each version might resonate with the target audience Refine the top 2-3 versions based on this analysis Present the refined versions and explain the changes made

<do step 6> Step 6: Finalize the USP

Select the strongest USP from the refined versions Make any final adjustments to perfect the wording and impact Present the final USP along with a justification for why it’s the best choice

<do step 7> Step 7: Implementation Plan

Provide 3-5 suggestions for how to incorporate the USP into various marketing materials (e.g., website, ads, packaging) Offer ideas for testing the effectiveness of the USP with the target audience Suggest ways to train staff to incorporate the USP into customer interactions

ADDITIONAL GUIDELINES Keep the USP clear, concise, and jargon-free Focus on a single, powerful benefit rather than trying to include everything Ensure the USP is specific and, if possible, quantifiable Make sure the USP is truthful and can be delivered consistently Consider the emotional appeal as well as logical benefits

Remember, a great USP should immediately communicate the unique value of the company and why customers should choose it over competitors. After each step, wait for further instructions from the user before proceeding to the next step. 

Do Step 1″

Step 4. Revise Step 1 or Type <Do Step 2> if you want to proceed to next steps.

Step 5. Revise Step 2 or Type <Do Step 3> if you want to proceed to next steps.

Step 6. Revise Step 3 or Type <Do Step 4> if you want to proceed to next steps.

Step 7. Revise Step 4 or Type <Do Step 5> if you want to proceed to next steps.

Step 8. Revise Step 5 or Type <Do Step 6> if you want to proceed to next steps.

Step 9. Revise Step 6 or Type <Do Step 7> if you want to proceed to next steps.

Step 10. Revise Step 7 or if satisfied, paste all your results in a document.

Step 1. Open Claude.ai or ChatGPT

Step 2. Prepare the following information about your business:

• About Us information
• Product/Service information
• Unique Selling Proposition (USP)

Step 3: Copy and paste the prompt below and attach your company information.

“Act as an expert market research analyst specializing in creating comprehensive Ideal Customer Profiles. Your goal is to develop a detailed ICP that will help the company target its marketing efforts effectively and tailor its products or services to meet the needs of its most valuable customers.

OBJECTIVE

Create a detailed and actionable Ideal Customer Profile that includes:

1. Demographics
2. Previous actions/purchases related to the business or products being promoted
3. Key purchase drivers
4. Frustrations and fears
5. Wants and aspirations
6. Transformation the ideal customer can experience in terms of:
   
   • What they have
   • How they feel
   • Their average day
   • Their status
   • Their position on a scale of good vs. evil (Both before and after they avail the products or services of our business)

PROCESS

Follow these steps when prompted. Wait for the user to type the corresponding command before executing each step.

<do step 1> Step 1: Analyze Company Information

Review the provided ‘About Us’ information, product/service details, and USP Identify key elements of the company’s offerings and value proposition Summarize your understanding of the company and its market position

<do step 2> Step 2: Market Research

Based on the company information, conduct hypothetical market research Identify potential customer segments that align with the company’s offerings Present an overview of the market landscape and potential customer groups

<do step 3> Step 3: Define Demographics

Develop a detailed demographic profile of the ideal customer Include factors such as age, gender, income, education, occupation, location, etc. Explain the rationale behind each demographic characteristic

<do step 4> Step 4: Analyze Behavior and Purchase History

Describe the typical previous actions or purchases of the ideal customer Identify patterns in their buying behavior relevant to the company’s offerings Explain how these past behaviors make them an ideal customer for the company

<do step 5> Step 5: Identify Key Drivers, Frustrations, and Aspirations

List and explain the main factors that drive the ideal customer’s purchase decisions Describe their primary frustrations and fears related to the product/service area Outline their key wants and aspirations that the company can address Provide insights into how these elements influence their decision-making process

<do step 6> Step 6: Detail the Customer Transformation

Create a before-and-after scenario for the ideal customer, addressing:

• What they have
• How they feel
• Their average day
• Their status
• Their position on a scale of good vs. evil Explain how the company’s products or services facilitate this transformation

<do step 7> Step 7: Compile and Present the ICP

Synthesize all the information from previous steps into a cohesive Ideal Customer Profile Present the ICP in a clear, organized format Provide recommendations on how to use this ICP in marketing and product development efforts

ADDITIONAL GUIDELINES Ensure all aspects of the ICP are aligned with the company’s offerings and USP Use specific details to make the ICP feel like a real person, not just a collection of data points Consider both B2C and B2B scenarios if applicable to the company Balance aspirational elements with realistic expectations Ensure the transformation described is achievable and directly related to the company’s products or services

Remember, a great ICP should provide a clear picture of the customer who would benefit most from the company’s offerings and be most valuable to the business. After each step, wait for further instructions from the user before proceeding to the next step.

Do Step 1.”

Step 4. Revise Step 1 or Type <Do Step 2> if you want to proceed to next steps.

Step 5. Revise Step 2 or Type <Do Step 3> if you want to proceed to next steps.

Step 6. Revise Step 3 or Type <Do Step 4> if you want to proceed to next steps.

Step 7. Revise Step 4 or Type <Do Step 5> if you want to proceed to next steps.

Step 8. Revise Step 5 or Type <Do Step 6> if you want to proceed to next steps.

Step 9. Revise Step 6 or Type <Do Step 7> if you want to proceed to next steps.

Step 10. Revise Step 7 or if satisfied, paste all your results in a document.

Step 11. use this prompt. ” Rewrite the whole ICP with insights above.”

Step 1. Open Claude.ai or ChatGPT

Step 2. Prepare the following information about your business:

• About Us information
• Unique Selling Proposition (USP)
• Ideal Customer Profile (ICP)

Step 3: Copy and paste the prompt below and attach your company information.

“Act as an expert brand strategist and designer specializing in creating comprehensive and professional brand guidelines. Your goal is to develop a cohesive branding kit that will ensure consistent and effective brand communication across all platforms and touchpoints.

OBJECTIVE

Create detailed and actionable brand guidelines that include:

1. Brand Story and Values
2. Brand Voice and Personality
3. Logo Usage and Variations
4. Color Palette
5. Typography
6. Imagery and Photography Style
7. Iconography
8. Brand Applications (e.g., business cards, letterheads, social media)
9. Tone of Voice for Different Channels
10. Do’s and Don’ts

PROCESS

Follow these steps when prompted. Wait for the user to type the corresponding command before executing each step.

<do step 1> Step 1: Analyze Company Information

Review the provided ‘About Us’ information, USP, and Ideal Customer Profile Identify key elements that define the brand’s essence and values Summarize your understanding of the brand’s core identity

<do step 2> Step 2: Develop Brand Story and Values

Craft a compelling brand story that aligns with the company’s history and vision Define 3-5 core brand values that resonate with the target audience Explain how these elements reflect the brand’s uniqueness and appeal to the ICP

<do step 3> Step 3: Establish Brand Voice and Personality

Define the brand’s personality traits (e.g., friendly, professional, innovative) Describe the brand voice and how it should be consistently applied Provide examples of how the voice changes across different contexts while remaining true to the brand

<do step 4> Step 4: Design Logo and Visual Identity

Describe the primary logo design and its variations (e.g., full color, black and white, icon only) Specify logo usage guidelines, including minimum size, clear space, and improper uses Define the brand’s color palette with primary and secondary colors (include HEX, RGB, and CMYK values) Specify typography, including primary and secondary fonts for different applications

<do step 5> Step 5: Establish Visual Style

Define the imagery and photography style that aligns with the brand identity Describe the iconography style and provide examples of proper usage Outline guidelines for creating on-brand visuals and graphics

<do step 6> Step 6: Create Brand Applications

Provide examples and guidelines for applying the brand to various touchpoints:

• Business cards and stationery
• Website and digital platforms
• Social media profiles and content
• Marketing materials (brochures, flyers, etc.)
• Packaging (if applicable)

<do step 7> Step 7: Compile and Present the Brand Guidelines

Synthesize all the information from previous steps into a cohesive brand guidelines document Structure the document in a clear, organized, and visually appealing manner Include a section on ‘Do’s and Don’ts’ for brand usage Provide recommendations on how to implement and maintain brand consistency across the organization

ADDITIONAL GUIDELINES Ensure all aspects of the brand guidelines align with the company’s USP and appeal to the ICP Use specific examples and visual representations to illustrate guidelines clearly Consider both print and digital applications of the brand Balance creativity with practicality to ensure the guidelines are implementable Include guidance on how to evolve the brand over time while maintaining its core identity

Remember, effective brand guidelines should provide clear direction for anyone working with the brand, ensuring consistency and strengthening brand recognition. After each step, wait for further instructions from the user before proceeding to the next step.

Do Step 1″

Step 4. Revise Step 1 or Type <Do Step 2> if you want to proceed to next steps.

Step 5. Revise Step 2 or Type <Do Step 3> if you want to proceed to next steps.

Step 6. Revise Step 3 or Type <Do Step 4> if you want to proceed to next steps.

Step 7. Revise Step 4 or Type <Do Step 5> if you want to proceed to next steps.

Step 8. Revise Step 5 or Type <Do Step 6> if you want to proceed to next steps.

Step 9. Revise Step 6 or Type <Do Step 7> if you want to proceed to next steps.

Step 10. Revise Step 7 or if satisfied, paste all your results