The Final Question: In-House Team vs. a Growth Agency?

After deciding what you need, the next big question is how to get it.

Should you build an in-house team or partner with an agency?

As someone who has built and led both, I can tell you it’s one of the most critical decisions a scaling company will make.

The Case for an In-House Hire

Hiring an in-house marketer means they are 100% dedicated to your business.

They will live and breathe your product, culture, and customers.

This can be a great option if you have a very narrow, long-term need and the internal resources to manage and develop that person’s career.

However, the reality is that hiring is slow and expensive.

You’re paying a full-time salary, benefits, and training costs, and you’re limited to that one person’s skillset.

If their expertise doesn’t match your evolving needs, you’re stuck.

The Strategic Advantage of a Growth & Performance Agency

When you partner with an agency, you’re not just hiring one person—you’re plugging an entire, experienced team into your business from day one.

For less than the cost of a single senior in-house hire, you get immediate access to:

• A Team of Specialists: You get a performance ads expert, a growth strategist, a data analyst, a copywriter, and a project manager. It’s impossible for one in-house hire to be a true expert in all these areas.

• Broader Experience: An agency has seen what works (and what doesn’t) across dozens of businesses like yours. We bring a playbook of proven strategies, helping you avoid costly mistakes and accelerate your learning curve.

• Speed and Scalability: We can start executing in days, not months. As your needs change, we can scale our efforts up or down instantly without the HR complexities of hiring or firing.

• Access to Enterprise Tools: We come equipped with a full suite of best-in-class marketing tools for analytics, testing, and automation—a cost that would be prohibitive for most companies to bear on their own.

Ultimately, an agency partner de-risks your investment in growth.

You get faster results, a deeper bench of expertise, and a flexible partner dedicated to your business outcomes.

Final Thoughts: Build an Engine, Not Just a Campaign

The growth marketing vs performance marketing conversation is about your long-term vision.

Performance marketing helps you win today.

Growth marketing ensures you can keep winning for years to come.

At Xceed Growth, we specialize in building these predictable, profitable growth engines.

We act as your dedicated growth partner, integrating short-term wins into a long-term strategy that builds a business that lasts.

If you’re ready to stop juggling freelancers and guessing what works, and want to plug a professional growth team into your business, let’s talk.

Book a free, no-obligation consultation with me today. We’ll map out a custom growth plan for your business and see if we’re the right fit to help you execute it.